2018 and Ultra Violet and Veronica, Oh My!

Before I reveal what 2018, Ultra Violet, & Veronica have in common, I want to shout a big: Happy 2018, y'all! And, happy wedding year to all my 2018 brides - woot, woot! Can you believe your big day is almost here? :) :)

I always kick off the New Year with three major subjects: The announcement of Pantone's Color of the Year (that's the designer in me), business + personal goals, and bridal bouquet countdowns. 

Although I could talk to you for hours on end about all the beautiful wedding blooms I'm so lucky to design this year or how I'm going to balance my objectives, I'll save my goal setting and bouquet chatter for another time (like at our next Brunch Bunch get together). 

Instead, I'm going to introduce you to the 2018, Ultra Violet, & Veronica trio by guiding you through Pantone's Color of the Year BECAUSE it's definitely worth talking about when designing a wedding. 

This year Ultra Violet claimed Pantone's Color of the Year spot, and the purple veronica bloom is the perfect way to celebrate it. 

Via Almanac.com

Via Almanac.com

BUT, before we go into this color's backstory and bloom picking.... let's start with the WHY.

Why is the Color of the Year important? 

First off, I believe Pantone's mission in celebrating a significant hue each year is crucial because of the meaning behind its roots. The Color for the Year's message is born from shared feelings, emotions, and connections that resonate with people from around the world. One color can bring EVERYONE together. How neat is that? 

Secondly, I get so excited to share with brides the Color of the Year during our design meetings because of the possible inspiration or elevated vision it can create for their wedding day. I mean, come on, playing with color is so fun! 

Okay, now let's define Ultra Violet. 

Any clue what Ultra Violet means?

To sum it up, Ultra Violet is passionate about the discoveries beyond.

According to Pantone.com, it represents the world's craving for invention and imagination. 

"Ultra Violet lights the way to what is yet to come. The color represents originality, ingenuity, and visionary thinking that points us toward the future." - Pantone.com

This is why musical icons like Prince and David Bowie used this color for personal expression of individuality. 

Who else will be humming "Purple rain, purple rain" throughout this post? 

Let's go deeper: 

"Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection." - Pantone.com

See how there can be serious romance in this hue when relating it to happily ever afters?

SO, are you a fan yet? Vote below!


Ultra Violet Yes or No!

Finally, here's what you really want to know...

How can you include Ultra Violet into your wedding?

If you've voted yes and are feeling the Ultra Violet vibe, below you'll find how to sprinkle this symbolic color into your wedding day so it's unique, extra special, and represents your love story. 

For those who aren't Ultra Violet fans, you should keep an open mind and still scroll below. These decor/floral ideas might change your outlook... Imagine that? ;) 


Wedding invitations are guests first impressions of the wedding day. If the Ultra Violet wedding theme is your forte, kick-off this hue by highlighting it throughout your invites. 

Wedding Party

Bridesmaid dresses. Your best gals dressed in an array of Ultra Violet hues can serve as a complimentary win!

Wedding Party Gifts. If you want to keep this color a little more personal, incorporate it within your bridesmaid and groomsmen gifts. You can gift a purple-toned memento in the form of a scented candle for your bridesmaids or tie for the groomsmen. 


Want a softer touch of Ultra Violet? Mix violet hues throughout your wedding bouquet so it gives off a blended feel. Purple Veronica is great accent flower. 


What better way to energize your wedding reception and celebrate your love story with the people you love than with this color? Use this purple-toned lighting against your venue walls to create a fun and invigorating mood on the dance floor. 


There you have it - Four ways to fuse Ultra Violet into your wedding so it's a little more symbolic and personal. :) Which one's your favorite?


Keep blooming,

Jackie Hites